Google Switched from Word Limit to Character Limit

Before, a Google My Business post had a word limit of 100-300 words. Now, they have changed it to 1,500 characters.

Although it’s not a revolutionary change (1,500 characters roughly translate to 294-320 words), it still provides more convenience over the word limit. Counting words is not as precise as characters. You will now know exactly where to stop while writing Google My Business posts.

Are there any changes in how many characters will Google display on Mobile devices without having to click “learn more”? According to our test, it has increased from 55 characters to 140 characters. Google has not officially said anything about this, but few others who have tested it are backing our claim.

Overall, now you can be able to convince your customers more effectively via Google My Business posts.