Having foundational SEO elements in place on your website is recommended to rank high on Google. This includes having a secure (HTTPS) website. Though most businesses understand the importance of going secure, there are still some companies that just won’t make the switch.

A new MOZ study says that roughly 98% of Google’s page one results are HTTPS.

“Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set.”

Image Source: https://moz.com

HTTPS wasn’t a Google ranking factor until it was used by Chrome to ratchet up the security warnings, block non-secure digital assets, and essentially break sites. Proof of this can be found below:

Image Source: https://moz.com

Even if your site is currently secure (HTTPS), be sure to check for mixed content issues, which are non-secure assets on your site. These can include images, PDFs, and even forms. These non-secure assets can cause issues not only with Google, but for your customers as well.

We can help you learn how to audit your site to find and fix the issues. If you have a site that still consists of HTTP pages, chances are you’re falling out of favor. Moving to a secure format is typically very easy. Reach out to us, and we can assist you with the switch.