Here you can find a collection of our Newsletters, Videos, and Blog posts. We hope you find them interesting, educational, and they keep you up to date on what's happening with digital marketing.
In August, Google announced a new big search ranking algorithm update, named the helpful content update – probably its biggest update in a decade. What We Know The helpful content update will target websites with a relatively high amount of unsatisfying or unhelpful...
Google updates its algorithm frequently. At times, they announce the major updates beforehand, at other times they inform after initiating one. The last update was rolled out on May 25th. To learn about such updates, we had to wait for tweets & official answers...
To help businesses grow their eCommerce site, Google developer advocate Alan Kent recently hosted a video that outlines “8 tips” for SEO-optimizing an eCommerce site. Here are the 8 tips that Alan believes will help you: Tip 1: Make sure you have the...
Local SEO strategy refers to the overarching strategy or process used to optimize your site’s content and online presence for higher rankings. Local SEO strategy focuses on improving business rankings in local search engine results pages (SERPs). The difference...
In true Google fashion, the search engine giant has now come up with an update for its rich results guidelines. These updated guidelines are meant to better align rich results content with overall Google merchant guidelines. The new guidelines deny rich results for...
For years, Google’s SERPs have been including knowledge panels so users can find the required results quickly. In this article, we’ll discuss how knowledgepanels are created and how they work. Introduction to Knowledge Panels Knowledge panels/entity boxes are...