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Where Are The Old Reports in The New Google Search Console?

February 27th, 2019 by

Google is slowly moving features and data from the old Search Console to the new one. However, not everyone is happy with the way data is presented within the new search console because many reports are missing from it.

However, Google has promised that all the data will be available in the new version as well.

Google announced via a tweet that reporting features for AMP, Index Status, Links, Manual Actions, Mobile Usability, Rich Cards, and Search Analytics have been successfully moved to the new Search Console.

Here’s a table that shows which reports have been moved, where to, and what are they called.

 
Old Search Console report Replacement in New Search Console Comparison
Search Analytics Performance New report has 16 months of data and is much easier to use.
Rich Cards Individual Inhancement Reports New reports provide detailed debugging information, and a one click request to recrawl fixed issues.
Links to Your Site Internal links Links New report combines both Links to your Site and Internal Links report, with more reliable link count numbers.
Index Status Index Coverage Status New report provides all the information of the old report, plus detailed crawl status information from Google Index.
Sitemaps Report Sitesmap Similar information, but better designed report. The old report supports testing a sitemap without submitting it; the new report tests only upon submission.
Accelerated Mobile Pages AMP Status Many more error types reported in the new report, plus a fix flow to request reindexing of fixed pages.
Manual Actions Manual Actions The new report shows your manual action history, including review requests and results.
Fetch as Google URL Inspection Tool The URL Inspection tool shows information about the indexed and live versions of a URL, and provides the option to request a crawl. New information includes the URL of the canonical page, any noindex/nocrawl blocks, and whether the URL is in the Google index.
Mobile Usability Mobile Usability Similar information, but in a more usable format. Also provides a fix flow to request reindexing of pages with fixed mobile usability issues.

Takeaway: Google search console is one of the most powerful marketing tools out there that provides you with invaluable data. If you are not using it yet, then we highly recommend reading this guide on how to get your website on Search Console and start utilizing this powerful tool to its fullest. If you are already using the new Search Console, the above table will help you locate old reports.

It may not be easy to get used to the new Search Console after using the old one for years, but as we all know, the only thing constant in the digital world is change. So, try get used to the new interface and use it to your advantage.

2018 SEO Survey & Changes You Should Make in 2019

February 15th, 2019 by
Moz released the 2018 local search ranking factors last month and they reveal a lot about the upcoming big changes in the world of SEO. If you are looking for accurate predictions, or just want to stay updated about current trends, we recommend reading it. 2018 was a good year for local SEO as we witnessed a major boost in the rankings of the local players instead of the corporates. This just solidifies the fact that no matter your size, if your site has what it takes, then there’s no denying that you can beat mega corporations. Keep in mind that this survey was conducted among SEO professionals. They were asked to rate the main ranking factors. Here are some of the key findings. 2018 SEO SURVEY & CHANGES YOU SHOULD MAKE IN 2019 Local SEO has changed over the past 3 years but you’ll notice that link building and link signals along with proper and corroborating on page signals are still top factors in both the Local Pack and Organic listings. As per the chart above, this combination of factors accounts for between 30% – 50%+ of the results for clients.

Some factors to pay attention to in 2019

One easy way to check for what Google thinks is important with internal links is to do a site search on Google Type in one of your keywords and see what comes up first. This will help you determine what Google thinks is most relevant for the keyword Keep in mind that your results may vary from those of your colleague or neighbor based on your search history and preferences. If your business is new, you have to ensure that you have covered all the following basics:

  • New citations
  • Website is up and running
  • Page loads quickly
  • Quality and relevant content
  • Adding schema to the site
  • You are using Google My Business posts
  • You’re responding to questions asked via Knowledge Graph listing


  • If your business has been around for a while, it will take a lot more effort. You can start by reviewing Google Analytics and checking the source of the traffic to your site and see if it is converting. Are your blogs up to date? Are you regularly uploading quality content? These are only a couple of things you should be paying attention to regarding your website. Know that GMB categories are a ranking factor and, therefore, it is often manipulated. Ho wever, GMB related spam can be reported on Google Maps or escalated to Google via their various support channels, so if you see anyone misusing it, you should report it.

80% of all wordpress websites will be Vulnerable to hacking at the end of this Month

January 30th, 2019 by

If you have a WordPress site or manage one for others, then you need to immediately check the PHP version of the site. The PHP versions 5.6 & 7.0 will no longer receive security patch starting December 31st & December 3rd respectively, which makes them very prone to hacking.

WordPress has released data which shows that most of the sites are built on these two or even older versions of the PHP. Only a few sites are using 7.1 or a higher version of the PHP.

If you are not sure how to check the version of the PHP your site is built on, you can simply contact your hosting company. Alternatively, you can install this PHP plugin to see.

To know the life cycle of all PHP versions, please see the below table:

Be informed that updating your PHP is not that complicated. However, the outdated plug-ins & themes can make it a bit daunting. Therefore, we advise you to back up your website before making any changes.

Not all the plug-ins that you are currently using will be compatible with the latest version of the PHP – that is 7.1 & higher. Before you begin the upgrade, make sure you identify all the plug-ins and themes that can be updated and remove those that are not compatible with the latest version of the PHP. Any plug-ins that are not compatible with the latest version of PHP will pose a security threat.
The PHP compatibility checker will help with that.

Upgrading your site’s PHP version will go like this:

  • Create a full backup of your WordPress site.
  • Check the PHP version.
  • Check plug-in compatibility with new PHP versions.
  • Find an alternative to those plug-ins that can’t be updated.
  • Go to your web hosting control panel & click on the PHP section.
  • Update the PHP version.

If you are stuck anywhere between any of these steps, make sure to reach out to your hosting provider and ask them your specific question. Alternatively, you can also reach out to us. Our expert team will be more than happy to assist you.

Now manage your business on the go with new google my business app

January 15th, 2019 by

Google announced last month that they are launching a new Google My Business App that provides a host of features that can help owners of small businesses to easily manage their online presence and respond to customers.

Following are the biggest features and highlights:

1. Profile Tab
Google has made it extremely easy to upload photos, create offers and create events by adding a post button. You can also update information about your business from the profile tab and it will instantly appear on the search as well as the map.

2. Customer Tab
People can connect with you in many ways. They can message you, follow you, book a service or leave a review. From now on, you can see all of these in one place – the new customer tab. You can also respond to the reviews & post offers you will get a notification when you get a new customer connection. Also, you will soon be able to respond to messages directly from the app.

3. See Your Progress in Real Time
The data that matters to you the most is now on the home screen itself. You can now check how many new people have interacted with your business, new connections and more, all in one place.

Here’s a short video: .

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Takeaway

Google My Business App is a very powerful tool that every business owner and SEO professional must have. It’s easy to use and it offers a lot of gadgets that make tracking, analyzing and making changes easier.

The other big news is that Google is about to launch a chat feature for Maps through which users can talk directly with business owners after searching for their business. Having the GMB app will help you with this feature as well.

Here’s why you should opt for Google’s local booking service

December 27th, 2018 by
Google unveiled the option to book appointments with local businesses directly from the search results in August 2017 and since then they have been pushing it to local business owners in a very discreet manner. However, this feature didn’t receive the kind of warm welcome they were expecting. It might be because people were not sure whether they are just testing it or planning to fully launch it before putting efforts, money and time into it.
If you want to test this out (recommended), first you must go to your GMB dashboard and check whether your business is eligible for the booking feature or not.
If your business is eligible, you will have to choose a third-party provider from all the listed options. Yes, Google has partnered with third-party booking services for this feature and you must shell out anywhere between $20-$80 a month. But it “might” be worthwhile for you since bookings can increase given how convenient it is to book appointments directly from the search.

Google sends email to slow loading websites suggesting improvements

December 5th, 2018 by
Google is sending emails to site owners who are struggling with site speed via the Google Search Console. The intention is to help them identify and fix the slow loading pages. Here’s the email.

“Google has noticed that your site’s performance is significantly below average. Real user measurement data from the Chrome User Experience Report shows that pages on your site are slow to become interactive. This can have a severe negative effort on your business metrics and can cause user frustration.

Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety f metrics to understand your site’s performance, including first content paint, time to interactive, and first input delay. In particular, 8.70% of loads on this site have a slow first input delay and 39.7% have had a slow first contentful paint.”

Our takeaway: Speed is crucial for both mobile and desktop versions of your site and it is officially part of the algorithm. It not only helps you with your SEO efforts, but also massively boosts the user experience since most of the users want a fast loading page. Site speed translates into better ranking and it also directly boosts the conversion rate. Hence, it is a very crucial aspect of your site which you should be paying attention to.

YouTube determined to provide measurements that you can trust

November 27th, 2018 by
In order to help YouTube advertisers drive more conversions, Google added new features that combine the power of YouTube’s creative canvas with Google’s machine learning and measurement solution. YouTube advertisers soon will be able to use a wide variety of ad extensions, so that they can provide interesting information and compel the audience to take actions. Google now wants to encourage viewers to complete a lower funnel action, i.e.: booking flights, downloading apps etc. and for that, they are testing additional use cases.
Google also wants to enable YouTube advertisers to measure the full impact of their video campaigns by evolving Brand Lift. They are also partnering with IRI so that it will get easier for the advertisers to act upon upper and lower funnel metrics. They also have introduced new metrics: Lifted Users: To know the estimated number of users whose perception changed after seeing your ads. Cost-per-lifted-users: To know the average cost of the lifted users. Google also added that in order to utilize this new measurement tools to the fullest, you should use Maximize Lift bidding. Furthermore, Google is investing heavily in Google Measurement Partners to ensure that the measurements you receive are authentic and not exaggerated. Google said that it’s their topmost priority to provide measurements that advertisers can trust, as it is crucial to their overall advertising efforts. Since Facebook drastically exaggerated activity reports (as much as 900%), having a measurement that you can trust is vital to the success of the ad campaigns. Google also announced their “New MRC accreditations and partners for Google and YouTube ads measurement”. If you are a big brand, then you surely want to check all the new measurement tools and metrics that YouTube has to offer in order to get the most out of your YouTube ad campaigns.

Google Now Allows You to Edit Your Reviews Directly from the Knowledge Panel

November 15th, 2018 by
Sometimes, the first impression is not the last impression. For example, you go to a restaurant and don’t receive the type of service you expected so, you leave a negative review. However, upon a second visit, their service matches your expectations and you want to update the review but, don’t want to do it manually.

To help you with that, Google now allows you to edit your reviews directly from the local knowledge panel. Here’s a screenshot for reference:

Google Now Allows You to Edit Your Reviews Directly from the Knowledge Panel


The question is, will it lead to more review edits? It’s very unlikely. The percentage of people who update reviews is very low.

Google Switched from Word Limit to Character Limit for GMB Posts

October 25th, 2018 by
Google Switched from Word Limit to Character Limit


Before, a Google My Business post had a word limit of 100-300 words. Now, they have changed it to 1,500 characters.

Although it’s not a revolutionary change (1,500 characters roughly translate to 294-320 words), it still provides more convenience over the word limit. Counting words is not as precise as characters. You will now know exactly where to stop while writing Google My Business posts.
 
Google Switched from Word Limit to Character Limit

Are there any changes in how many characters will Google display on Mobile devices without having to click “learn more”? According to our test, it has increased from 55 characters to 140 characters. Google has not officially said anything about this, but few others who have tested it are backing our claim.
 
Overall, now you can be able to convince your customers more effectively via Google My Business posts.
 

Now you’ll be able to verify your Google My Business Listing over a video call

October 10th, 2018 by
  Now you'll be able to verify your Google My Business Listing over a video call

It’s quite ironic that an internet giant like Google relied on old school “Postcard verification” process untill now. In order to verify your business, you had to send a request via Google My Business and then wait for 14 days to receive the postcard. In many cases, the postcard arrived on time, but in some cases, it didn’t arrive at all. So the whole process was slow & troublesome, to say the least.

Although Google did offer a phone verification too, it was limited to selected industries because it’s really hard to check the authenticity of a business over a phone call, and Google wants to list only genuine businesses, or at least they try their best to do so.

After a ton of complaints and thousands of emails with subject line “I have not received the postcard,” they decided to verify a business over a video call. Although it’s not currently available to everyone, we can say that it will be a norm in near future.

Here’s how the video verification works:

  • Go to Google My Business and click on the verify my business listing from the left menu.
  • There will be 2-3 verification options depending on the type of your business. Choose “Verify now with live video chat”.




  • You will receive an email from a Google representative, asking you about the right time for the video chat. Confirm the time and date and you will receive a video call from a Google representative.
  • They will ask you to show your place of work & a business card or letterhead that has the exact same address as your listing. They may ask for some other proofs as well. So keep all documents handy.
  • The whole process takes only 10-15 minutes. You will receive a verification email (if everything goes right), within a few hours or 2 days the latest.

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