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PREFERRED DOMAIN SETTING NO LONGER TO BE A PART OF THE SEARCH CONSOLE

September 20th, 2019 by

You already know that Google introduced the new Search Console in January. Google has now announced that the new Search Console will NOT support the Preferred Domain Setting.

Google stated that the reason for removing the Preferred Domain Setting is that websites often have the same content on multiple URLs, and to make things easier Google will now recognize and pick the one “canonical” URL for you.

Google is not really taking everything out of your hands, though; you can still let them know your preferences and which is your preferred domain. Here are some of the ways in which you can accomplish this:

  • Use “canonical” link tag on HTML pages
  • Use “canonical” HTTP header
  • Use a sitemap
  • Use 301 redirects for retired URLs

For more details on ways in which you can communicate your preferences to Google, take a look at its help center article – Consolidate Duplicate URLs

How this update affects you

Google has made it very clear that they will no longer use any of the existing Search Console preferred domain configuration and setting. Hence, it is important that you check your Google search results to ensure that the canonical URL you listed in Google has not changed with this update.

GOOGLE LAUNCHES NEW WEBSITE FOR SMALL BUSINESSES AS AN INITIATIVE TO HELP THEM GROW

September 4th, 2019 by

On June 17, to celebrate International Small Business Day, Google announced the launch of its new website which has been built with the purpose of helping small businesses grow. The site is designed to match local businesses with Google products and services.

During the announcement, Google explained how businesses can take advantage of the three main actions the site offers:

  • Personalized Plans: Where businesses need to provide their name, answer a few questions about the business and mention its primary goal. On the basis of the given information, the business will receive a step-by-step, plan of recommendation customized as per its needs. Although the plan includes products to help businesses stand out online, reach more customers and work more efficiently, it lays more emphasis on the goal that’s most important to each business.
  • In-person workshops: The in-person workshops will assist business owners looking for personalized help. Businesses can locate free Grow with Google workshops happening near them.
  • Latest News: With the latest news, businesses can stay updated about Google’s small business-focused tools and services.

If you have a new business and you’re looking for an opportunity to grow its online presence, this website is the right platform for you.

They provide a mix of free and paid service recommendations that can help you grow your business. You can analyze which of these could be most helpful for your business and take a trial.

GOOGLE IS ALL SET TO USE MOBILE-FIRST INDEXING BY DEFAULT FOR ALL NEW SITES

July 30th, 2019 by

It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online. This move will help ensure that the users’ needs are placed at the forefront. Besides, mobile-first indexing is something that Google has already been doing with over half of the search results anyway.

Want to Find Out Whether Your Site is Being Indexed by the Mobile Bot?

Chances are, if your site is responsive and mobile-friendly, then it is already being indexed using the mobile bot and you have nothing to worry about. However, if you still want to check whether your site is being indexed using mobile-first indexing, then it is fairly easy to do so.

Normally, you will receive an email notifying you that your site has been migrated. In case you missed the mail, you can check using Google’s URL Inspection Tool. All you have to do is add your homepage URL in the top search bar in the Google Search Console account and hit enter.

The page that comes next will show you whether the site is being indexed using Google’s smartphone bot.



If while using the tool you are unable to understand the results you get, go through Google’s URL Inspection Tool guide that offers details on all the different types of results one can get.

GOOGLE LAUNCHES CALL AUTOMATION SERVICE FOR LOCAL BUSINESSES

July 22nd, 2019 by

Area 120, Google’s experimental products group, introduces a new call automation service – CallJoy.

A cloud-based phone agent, CallJoy will help local businesses improve, measure and automate their customer service.

Take a look at Google’s promotional video explaining the benefits of their new service.

Here’s how it will work…

  • Post a quick setup, you will receive a local phone number.
  • CallJoy will immediately filter calls that matter and start blocking unwanted spam calls.
  • An automated agent will answer calls that matter the most, greet the callers with a custom message and provide basic information related to your business, like days of operation, services available, etc.
  • If the customer would like to place an online order or book an appointment, the virtual agent will send them an SMS containing the URL for the concerned task.
  • The calls will be recorded and transcribed for quality purposes regardless of whether the callers interact directly with you or speak to the CallJoy agent.

These features will make it easier for business owners to tag and search each conversation based on the topic. For instance, a restaurant owner is most likely to search how many times a day callers placed orders for a particular dish.

CallJoy also compiles your data in an online dashboard and mails you a daily update including metrics like volume, new vs returning callers, etc.

At an economical fee of $39/per month, CallJoy promises to deliver customer services for small businesses that were previously available only to larger corporations.

Final Takeaway

Although it has been noted by many local search experts that Google isn’t that great with automation so far, if you wish to test the system, sign up for early access here.

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