Looks like Google is out to test another new feature on local results. Last month, a ‘Request Quotes’ button made a sudden appearance above the local pack on mobile.
Request Quotes seems to be a part of the messaging feature in GMB
The ‘Request Quotes’ button appears to be in line with Google’s efforts to make Google My Business (GMB) an engagement platform. First spotted by Tom Waddington, this new feature allows users to simultaneously request quotes from multiple businesses, provided they all have messaging enabled.
While any listing can appear in the initial 3-pack, messaging has to be enabled for a business to appear in the results that come up after tapping the ‘Request Quotes’ button.
As of now, it is not very clear whether Google has already launched this feature or if it is still in test mode. However, what we do know is that besides enabling messaging within the GMB app, it is also important that the quote requests are replied to within 24 hours. Failure to do so may lead to deactivation, for not being able to keep up with the responses.