Google Organic Click-Through Rates In 2014

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014.

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On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

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Here is a chart showing the click through rate by exact position:

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The study was first presented at SMX East by Philip Petrescu of Caphyon, who has written a more detailed write-up on our Search Engine Land sister site:

The full details of the study break down desktop versus mobile click-through rates, branded versus non branded search queries, and more. You can download the full study as a PDF over here.

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