It’s quite ironic that an internet giant like Google relied on old school “Postcard verification” process untill now. In order to verify your business, you had to send a request via Google My Business and then wait for 14 days to receive the postcard. In many cases, the postcard arrived on time, but in some cases, it didn’t arrive at all. So the whole process was slow & troublesome, to say the least.
Although Google did offer a phone verification too, it was limited to selected industries because it’s really hard to check the authenticity of a business over a phone call, and Google wants to list only genuine businesses, or at least they try their best to do so.
After a ton of complaints and thousands of emails with subject line “I have not received the postcard,” they decided to verify a business over a video call. Although it’s not currently available to everyone, we can say that it will be a norm in near future.
Here’s how the video verification works: