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Marketers have been discovering new features and attributes within Google My Business, without much fanfare from Google, for quite some time now. They are discovering these new features only as they stumble upon them while working with clients.

The latest addition to the long line of new features in Google My Business is the Video Conferencing option, which appears as ‘Connect in real-time, with video’ in the Home menu.
 


Source: https://business.google.com/

 
What This New Feature Brings to the Table
It is safe to assume that the video conferencing option is a part of Google’s initiative to help businesses survive the pandemic with more social distancing friendly alternatives. As of now, this option allows businesses to connect with their customers through Google Meet, Zoom, Skype, and Webex.
 


Source: https://business.google.com/

 

Get On the Video Conferencing Wagon!
Depending on your business category, you may or may not be able to see this feature in your Google My Business profile. If the option’s available, it is highly recommended that you make the most of it.

All you have to do is activate the Conduct Business Online attribute when the Stay Connected During COVID-19 prompt appears. In order to help you set it up quickly and easily, Google has uploaded a step-by-step guide.

You might also want to consider including a booking link from your existing booking system. If you do not have one in place, sign up for a system that Google has partnered with or look into Reserve with Google integrations.