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Your meta descriptions are important for your website’s SEO. Make sure they are clear and concise so potential viewers will be able to get a good idea of what your page is about before clicking through to it. In addition, high-quality descriptions can be displayed on SERPs, and can also help improve the quality & quantity of your website’s search traffic.

Let’s dive into some examples to get better at writing meta descriptions:

  • <meta name=”description” content=”Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”>
  • Just a list of keywords
  • <meta name=”description” content=”Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.”>
  • Explains what the shop sells and details like opening hours and location
Description for articles
  • Same description used for every news article
  • <meta name=”description” content=”Upsetting the small town of Whoville, a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.”>
  • Uses a snippet from the specific news article
Summary of the page
  • <meta name=”description” content=”Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”>
  • Doesn’t summarize the page
  • <meta name=”description” content=”Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including over-easy, sunny side up, boiled, and poached.”>
  • Summarizes the whole page
Length of the description
  • <meta name=”description” content=”Mechanical pencil”>
  • Too short
  • <meta name=”description” content=”Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and SchoolbusSchool bus Yellow. Order 50+ pencils, get free shipping.”>
  • Specific and detailed

Lastly, your descriptions should be easy for people to read and understand and should also be diverse, so potential customers can get a good sense of what your product or service can offer them.