Resources
Here you can find a collection of our Newsletters, Videos, and Blog posts. We hope you find them interesting, educational, and they keep you up to date on what’s happening with digital marketing.
Newsletters
Google’s Structured Data Testing Tool to Be Replaced
Google recently announced that its Rich Results Tool. Here is what Google said in favor of the Rich Results Tool......
Google’s Structured Data Testing Tool to Be Replaced
Google recently announced that its Rich Results Tool. Here is what Google said in favor of the Rich Results Tool... “Here are some reasons the new tool will serve you...
Google Adds ‘Black-Owned’ Attribute to Google My Business
On July 30th, Google launched the new ‘black-owned’ attribute on Google My Business. With this feature, relevant businesses can tag themselves as ‘black-owned.’ This...
Google Maps Profiles Get Interesting as Google Integrates Social Features
Google has always tried to create a social media platform that generates the same level of buzz as platforms like Facebook and Instagram. In what proves to be yet...
Google is Rolling Out ‘Google Screened’ Local Service Ads to More Businesses
Google’s Local Service Ads, is nothing but a locally-focused, simplified, pay-per-lead program available to specific industries. To qualify, businesses must undergo a...
LOCAL SEO’S MOSTLY FOCUS ON LINK BUILDING & CONTENT DEVELOPMENT -A STUDY
In addition to using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more than last year, as revealed by a MOZ survey...
THE ALMOST ABANDONED GOOGLE MESSAGING GETS SOME GREAT USABILITY UPGRADES
Google My Business’s messaging feature allows users to directly message businesses from their Google Maps listing, and has been a mainstay for quite some time. However,...
GOOGLE ROLLS OUT FOUR NEW ATTRIBUTES TO GOOGLE MY BUSINESS
With an aim to help businesses to better serve users limited from in-person transactions due to COVID-19, Google recently introduced the following four attributes that...
BING REVEALS ITS RANKING FACTORS IN UPDATED WEBMASTER GUIDELINES
Bing’s Webmaster Guidelines, which have remained the same since 2012, were recently updated. The updated guidelines detail the changes they have made to the search...
ANALYZING GOOGLE’S MAY 2020 CORE UPDATE
Google's recent major Quality Core update rolled out on 4th May, causing more stir in the search results compared to its last two updates. As a result, some sites were...
USER EXPERIENCE TO BE A RANKING FACTOR BY 2021, PROMISES GOOGLE
Google recently announced a new initiative called “Web Vitals”. This was created to help websites learn and improve their important user experience metrics. If this is...
