Here you can find a collection of our Newsletters, Videos, and Blog posts. We hope you find them interesting, educational, and they keep you up to date on what’s happening with digital marketing.

Google Adds ‘Black-Owned’ Attribute to Google My Business

Sep 4, 2020 | 2020, September

On July 30th, Google launched the new ‘black-owned’ attribute on Google My Business. With this feature, relevant businesses can tag themselves as ‘black-owned.’ This attribute will be seen in the Highlights section of the business listing, just as we see ‘veteran-led’ or ‘women-led.’

Supporting Black Business Owners

Image Source:

Here’s Google’s word on the newest attribute:

  • “With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most.
  • ‘Everyone who comes into this store is welcome,’ says Janet Jones, founder, and co-owner of the Detroit-based Source Booksellers. ‘For us, being Black-owned means serving the community we’re in.’
  • By adding the attribute, people using Google Search and Maps can see Source Booksellers is Black-owned, and easily extend their support by purchasing one of their products, leaving a great review and sharing their Business Profile with others looking for their next book.”

What you can do: If this newest attribute applies to you or your client’s business, start by reading Google’s full announcement. They’ve also introduced a collection of other business resources and training opportunities for black-owned establishments and entrepreneurs.