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Google recently said that the new algorithm update for Google search “is even more effective at identifying and nullifying link spam more broadly, across multiple languages.” Named the link spam update, it started rolling out on July 26th.

Google posted this lengthy blog post called, “A reminder on qualifying links and our link spam update.”
The blog post is a reminder of the type of links that work against Google’s webmaster guidelines.

Google concluded the blog post by announcing the link spam update:

“In our continued efforts to improve the quality of the search results, we’re launching a new link spam-fighting change today — which we call the “link spam update.” This algorithm update, which will roll out across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.”

Key Takeaways from the link spam update.

  • The name of the update is Link Spam Update, and not Link Spam Update July 2021.
  • Google used the word “nullifying,” which does not necessarily mean “penalize,” but to ignore or not count spammy links.
  • It is a global and multilingual update.
  • Google did not post anything about how much this will impact search results

So, if you notice a drop in your rankings over the coming weeks, it could be due to this update.
We did a deep analysis of our client’s websites to check if this update affected our rankings, and we’re
happy to say that there has been no major ranking drop as far as our clients are concerned. Our
campaigns continue to enjoy the stable rankings that we’ve achieved through ethical SEO methods.
However, we will continue to keep an eye on the rankings, as it is a global update, and will inform you of
any major changes in results.