To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals that have to do with a site’s loading speed, interactivity, and visual stability.
How to prepare for the Page Experience update?
For site owners and others, understanding these signals and making the necessary changes should be a priority. Among the steps to take include optimizing for mobile and improving page speeds, CTAs, and alt text for images.
You can start preparing now for user experience to become a ranking factor. The Core Web Vitals report in Google Search Console is an excellent place to start getting a sense of how your site is performing in these areas. Alternatively, you can make use of the PageSpeed Insights tool by Google (which is a part of our SEO Audit) to understand how your site stacks up.
How are we helping our clients with the Page Experience update?
To cope up with the update, we are already doing the following things for our clients:
- Implementing search-friendly alt texts for images while doing on-page optimization of your website
- Implementing relevant schema tags on the website
We have also updated our SEO Audit Reports to bring back the Mobile and Desktop Page Speed Insights sections, which are a critical part in improving the Page Speed experience for users. In addition, our Audit also shows the Website HTTPS (secure website) status, which is a critical ranking factor in relation to this update.
By showing this to your clients, it presents a lucrative opportunity for you to up sell add-on services like “mobile friendly optimization,” “improving page load speed,” “making website secure,” “CTA optimization,” “landing page optimization,” etc. If you’re interested, our team can discuss further how to best provide these services to your clients at a minimal cost.
For more information, get in touch with our reps.