Want to improve the search visibility of your eCommerce site? Google Search Central has released new guidelines for developers. Here, we will brief you on the steps you must follow and attach the reference links so you can make a better plan.
Google states that –
Your content shows up in Google Search & other Google surfaces only when Google can find and parse your eCommerce data and site structure. Your site and products will then be visible to shoppers.
Guidelines for all eCommerce SEOs –
1. Understand Google Surfaces
Google has many surfaces where your content can be displayed. Understanding every surface can help you reach potential customers. Check out the article from Google to learn more.
2. Provide product data to Google
Sharing your eCommerce product data with Google can help you get more traffic to your site. Want to know more? Visit this link – Share your product data with Google.
3. Google appreciates structured data!
When you add structured data to your website, Google’s accuracy to understand your content is enhanced. For more details, visit Google Search Central now.
4. Steps to launch a new eCommerce site
If you are planning to launch a new eCommerce site, Google suggests that you follow certain steps so your site is recognized & crawled by Google.
5. Well-designed URLs can help
A well-developed URL structure can help Google to locate your web pages. Are you building your site? Check out the guide from Google to avoid indexing issues.
6. Navigation structures can impact Google’s understanding!
The navigation structure on your site helps Google to determine the importance of a webpage. To learn how you can assist Google, check out Google Search Central’s Blog now.
7. Display a subset of a larger list
To improve page performance, Google suggests displaying a subset of results. Also, ensure that Google crawlers can find your site’s content. Read more about the UX patterns to get started.
We encourage you to check out the links here and discuss them with your SEO experts to implement the guidelines. If you need help with your eCommerce website, please get in touch with us.