As we all know, the masterminds behind the Facebook Platform always keep innovating to make it a better Social Media Platform among their competitors. So, here we are with the latest option which Facebook is yet to reveal into the market, i.e. “Save” on Facebook.

This option is surely going to be very interesting and yet more useful for the users. It will be available with iOS, Android and the web, which makes the users enable to save interesting items on Facebook to watch it later when they have time. The Save option is effective for things like links, places, movies, TV and music.

Even though you are just a click away to see things that you find interesting on your Facebook wall, sometimes the situation may prevent you from watching it. With this option, you just need to store an engaging post/video/link which can be watched later by clicking on saved items in the “More” tab on mobile or by clicking the link on the left navigation menu of Facebook on the web.

In addition, the list of your saved items is organized by the category & you can swipe right on each item to share it with your friends or move it into the Facebook Archive list. Occasionally, the system will even remind you to watch the pending list of items on your news feed so that you won’t miss out on watching the saved items.

No second thoughts on the fact that this will help brands too to get more visibility and engagement to their updates. We ponder; this could have been an even better option for brands if Facebook could give some insight as to how many users have saved a particular brand’s update. Maybe in the next update… Hopefully!