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The Influence of Google’s Search Generative Experience on Advertising
A recent study has investigated how Google's Search Generative Experience (SGE) influences ad placements within...
Google Maps Profiles Get Interesting as Google Integrates Social Features
Google has always tried to create a social media platform that generates the same level of buzz as platforms like...
Google is Rolling Out ‘Google Screened’ Local Service Ads to More Businesses
Google’s Local Service Ads, is nothing but a locally-focused, simplified, pay-per-lead program available to specific...
LOCAL SEO’S MOSTLY FOCUS ON LINK BUILDING & CONTENT DEVELOPMENT -A STUDY
In addition to using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10%...
THE ALMOST ABANDONED GOOGLE MESSAGING GETS SOME GREAT USABILITY UPGRADES
Google My Business’s messaging feature allows users to directly message businesses from their Google Maps listing, and...
GOOGLE ROLLS OUT FOUR NEW ATTRIBUTES TO GOOGLE MY BUSINESS
With an aim to help businesses to better serve users limited from in-person transactions due to COVID-19, Google...
BING REVEALS ITS RANKING FACTORS IN UPDATED WEBMASTER GUIDELINES
Bing’s Webmaster Guidelines, which have remained the same since 2012, were recently updated. The updated guidelines...
ANALYZING GOOGLE’S MAY 2020 CORE UPDATE
Google's recent major Quality Core update rolled out on 4th May, causing more stir in the search results compared to...
USER EXPERIENCE TO BE A RANKING FACTOR BY 2021, PROMISES GOOGLE
Google recently announced a new initiative called “Web Vitals”. This was created to help websites learn and improve...
GOOGLE ROLLS OUT NEW GMB FEATURES & ATTRIBUTES TO SUPPORT BUSINESSES
The pandemic has led to some major shifts in consumer needs and the way business is conducted, and Google is trying...
FACEBOOK & INSTAGRAM WILL NOW LET YOU SELL YOUR PRODUCTS DIRECTLY ON THEIR PAGES
Source: https://about.fb.com/news/2020/05/introducing-facebook-shops/ In an effort to expand its e-commerce...